By VENUS MAY H. SARMIENTO
PIA Dagupan Infocenter

A MEDICAL-DENTAL mission capped by a concert promo in the evening will highlight the Philippine Charity Sweepstakes Office (PCSO) Roadshow in Dagupan City this September.

Dubbed as “Project Walang Kupas,’ the year-long creative campaign was designed to promote PCSO products and services and showcase the agency’s medical and health services as well as products aimed at revenue generation in key sities outside Metro Manila, according to the Philippine Information Agency, PCSO’s partner agency.

Emelyn Libunao of the PIA said PCSO’s medical mission has proven to be an effective health intervention mechanism providing the les fortunate with access to basic medical services.
PCSO will use the roadshow to mount a public information campaign on product facets – game mechanics, how to maximize lotto bet cards, how to make an advance bet, lucky pick, and other valuable inputs thru video and other visual “infotainment” (information and entertainment ) presentations.

The roadshow will likewise include a concert tour of bands selected through the earlier ‘Tongkantangto’ band search.

Compositions focused on the charity role of PCSO.

In Region 1, the roadshow will run through the cities of Dagupan in Pangasinan on September 13 and Laoag in Ilocos Norte on September 15.

“By doing these campaigns at the grassroots level, the public can be better informed on the symbiotic relationship between the service and revenue roles of PCSO, and hopefully increase public patronage and appreciation for PCSO revenue activities.” the PIA said.